Privacy Policy

Effective Date: 4 June 2025

This Privacy Policy outlines how [Company Name] (“we,” “us,” or “our”) collects, uses, shares, and protects personal information submitted or collected through our advertising campaigns, websites, lead forms, and third-party platforms.

We are committed to maintaining transparency and upholding data privacy rights in compliance with applicable laws, including the California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR), and Telephone Consumer Protection Act (TCPA).

1. Information We Collect

We collect the following types of data from users who engage with our ads or forms:

Personally Identifiable Information (PII):

Full Name
Email Address
Phone Number
Zip Code or Address
Demographic Information (e.g., age, gender, insurance status, home ownership, etc.)

Technical & Tracking Data:

IP Address
Device and browser information
Referral and UTM parameters
Cookie IDs
Page views, session duration, and click behavior

Consent & Source Metadata:

TCPA and consent checkbox status
Timestamp of form submission
Source campaign ID, funnel ID, and referring domain

2. How We Use the Information

Qualify users for relevant products or services
Deliver leads to licensed agents, call centers, or third-party partners in real time
Optimize ad campaigns and funnel performance through analytics
Comply with applicable legal and regulatory requirements
Improve user experience and personalization

3. Data Sharing and Disclosure

We may share your information with:

Service Providers & Processors
These include advertising platforms, CRM tools, API processors, verification software, and analytics tools.

Trusted Third-Party Clients & Advertisers
Leads are routed to partners who have contractually agreed to handle user data responsibly and solely for pre-approved campaign purposes.

Legal Entities or as Required by Law
We may disclose information in response to legal obligations or requests from law enforcement.

We do not sell your personal information without notice and opt-out options, as per applicable law.

4. Cookies and Tracking Technology

We use cookies, pixels, and tags (e.g., Meta Pixel, Google Ads Tag) to:

Track ad conversions
Enable retargeting
Optimize user experience
Attribute leads to campaigns

You can control cookie behavior through your browser settings. For more information, see our Cookie Policy [link to separate policy if applicable].

5. Consumer Rights

Depending on your location, you may have rights including:

Access: Request a copy of the personal data we have on file
Correction: Request corrections to inaccurate data
Deletion: Request deletion of your data
Opt-Out: Opt-out of data sharing or targeted advertising

To exercise any of these rights, email us at: privacy@[yourdomain].com
We will respond within the legally required timeframes (typically within 30 days).

6. Data Retention

We retain collected data for as long as necessary to fulfill the purpose for which it was collected, or as required by law, whichever is longer. Lead records may be stored for compliance auditing.

7. Data Security

We implement physical, administrative, and technical safeguards including encryption, limited access protocols, and regular vulnerability scanning to protect your personal data.

No method of transmission or storage is 100% secure, but we take industry-standard precautions to reduce risk.

8. Changes to This Privacy Policy

This Privacy Policy may be updated periodically to reflect changes in legal requirements or our data practices. All updates will be posted on this page with a revised effective date.

For questions regarding this Privacy Policy, contact us at compliance@[yourdomain].com